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Fundamentals of Marketing Course

This course empowers your learners to demonstrate the value of their business so they can attract ideal customers for their brand through the power of marketing.
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Business & Professional Skills
Marketing Beginner 3–4 hours 18 learning units Certificate English

Empower your learners to demonstrate the value of their business, so they can attract the ideal customers for their brand through the power of marketing.

Last updated: 02/2026  ·  Language: English

What This Course Is About

Overview

This course is designed to equip learners with the knowledge and tools to understand the key aspects of marketing — from brand identity through to digital marketing strategies. It outlines the 4Ps of marketing (price, promotion, product, place) and helps learners define a marketing strategy of their own, using solid examples and case studies throughout.

It starts with the building blocks of a brand: identity and positioning, archetypes, naming, logo design, and the significance of colour and how to choose a palette. From there it moves into strategy — the 4Ps, marketing strategies, an introduction to digital marketing, and the social media platforms that carry it.

The course is built as microlearning: 18 learning units totalling three to four hours of study, structured as 15-minute SCORM units. Learners finish with a comprehensive understanding of marketing fundamentals and a marketing and sales strategy template filled in for their own brand.

Skills You'll Build

What You'll Learn

  • 1 Speak the language of marketing with confidence
  • 2 Define your brand identity and position it in the market
  • 3 Use brand archetypes to give your brand a personality
  • 4 Choose a brand name and understand the types available
  • 5 Understand logo design and what makes each type work
  • 6 Apply the significance of colour and build a brand palette
  • 7 Apply the 4Ps of marketing — price, promotion, product, place
  • 8 Draft a robust marketing strategy for your own business
  • 9 Get started with digital marketing and social media platforms
  • 10 Demonstrate your value and attract your ideal customers
Who This Course Is For

Is This Course Right for You?

Marketers building a solid foundation
Entrepreneurs & business owners
Professionals broadening their knowledge
Founders marketing their own products
Anyone building a brand from scratch
Sales & commercial teams

Beginner level — no prior marketing experience needed. 18 microlearning units with examples and case studies, a marketing and sales strategy worksheet, a knowledge checkpoint, and a certificate on completion.

Course Structure

Content Outline

Learning Objectives
Marketing Terms
Brand Identity & Positioning
Brand Archetypes
Types of Brand Names & How to Pick One
Types of Logos & Logo Design
The Significance of Colours
How to Choose a Colour Palette for a Brand
The 4Ps of Marketing
Marketing Strategies
Introduction to Digital Marketing
Social Media Platforms
Worksheet: Fill In Your Marketing & Sales Strategy Template
Summary: Fundamentals of Marketing
Personalised Needs Assessment Form (PNAF)
Knowledge Checkpoint
Certificate of Completion

Course Delivery & Certification: This course is offered through MedLabTech Academy using educational content licensed from Creoacademy. The course content and certificate are provided by Creoacademy, while MedLabTech Academy facilitates your enrollment and access through our learning platform.

Licensed Course Refund Notice: This course contains third-party licensed content with a per-learner licensing fee. Cancellation requests should be submitted within 2 hours of purchase. After this period, the course fee is generally non-refundable, subject to applicable consumer protection laws.