Join today

Pricing and Sales Strategy Course

This course empowers your learners to price their product/service so that they can achieve profitability through an efficient sales process.
Write your awesome label here.
Business & Professional Skills
Sales & Revenue Beginner 1–2 hours 13 learning units Certificate English

Empower your learners to price their product or service so they can achieve profitability through an efficient sales process.

Last updated: 02/2026  ·  Language: English

What This Course Is About

Overview

Learners will master the art of pricing and build a sales process that prioritises leads and drives revenue. The course provides the tools and strategies to achieve profitability through efficient sales tactics — pricing products and services correctly, then selling them through a structured sales cycle.

It covers pricing models and dimensions, pricing strategies, and cost-based pricing worked through separately for a product business and a SaaS business. It then moves into the commercial side: common retail and distribution margins, the sales cycle and efficient sales strategies, and sales governance.

By the end, learners will be able to apply strategic pricing models and optimise their sales processes, improving their ability to drive profitable growth and customer satisfaction. The programme runs to 13 learning units and one to two hours of study, structured as 15-minute SCORM microlearning units plus two videos totalling 20 minutes.

Skills You'll Build

What You'll Learn

  • 1 Understand pricing models and the dimensions behind them
  • 2 Compare pricing strategies and choose the right one for your business
  • 3 Apply cost-based pricing to a product business
  • 4 Apply cost-based pricing to a SaaS business
  • 5 Work with common retail and distribution margins
  • 6 Build a sales cycle that prioritises leads and drives revenue
  • 7 Put sales governance in place to keep the process working
  • 8 Price for profitability and lasting customer satisfaction
Who This Course Is For

Is This Course Right for You?

Entrepreneurs & business owners
Sales professionals & managers
Marketers & product managers
Founders pricing a product or SaaS
Anyone optimising a sales process
Commercial & revenue teams

Beginner level — no prior experience needed. 13 microlearning units and two videos in one to two hours, with a knowledge checkpoint and a certificate on completion.

Course Structure

Content Outline

Learning Objectives
Pricing Models & Dimensions
Pricing Strategies
Cost-Based Pricing for a Product Business
Cost-Based Pricing for a SaaS Business
Common Retail & Distribution Margins
Sales Cycle & Efficient Sales Strategies
Sales Governance
Summary: Pricing & Sales Cycles
Personalised Needs Assessment Form (PNAF)
Knowledge Checkpoint
Certificate of Completion

Course Delivery & Certification: This course is offered through MedLabTech Academy using educational content licensed from Creoacademy. The course content and certificate are provided by Creoacademy, while MedLabTech Academy facilitates your enrollment and access through our learning platform.

Licensed Course Refund Notice: This course contains third-party licensed content with a per-learner licensing fee. Cancellation requests should be submitted within 2 hours of purchase. After this period, the course fee is generally non-refundable, subject to applicable consumer protection laws.